Everledger and Rare Carat partner to bring extra transparency to online diamond shopping
Everledger, an independent technology company that enables traceability to high value goods, has partnered with Rare Carat to deliver further transparency and sustainability information on the diamonds on its marketplace.
Using the newest version of Everledger’s blockchain platform, Rare Carat customers will now be able to search for and purchase diamonds that have been tracked from mining, through manufacturing all the way to sale.
The Everledger platform specifically aids retailers searching for diamonds based on their sustainability efforts, credentials and compliance standards.
The technology is also beneficial to suppliers who want to securely share valuable data with individual retailers, brands or groups of retailers.
Scott Austin, Everledger’s SVP, said: “Both retailers and customers directly benefit from having a permanent digital record of a diamond’s origin, characteristics and ownership, and this is particularly relevant to younger generations that the diamond industry is keen to attract."
Apeksha Kothari, Chief Operating Officer at Rare Carat, added: “At Rare Carat our mission is to help customers buy their diamonds with confidence. And part of this is providing customers with trust on ethical sourcing. To this end, we are thrilled to partner with Everledger to help give our customers this source of truth on the journey of a diamond.”
Whilst most of Everledger's initial focus is on the diamond industry and its key stakeholders, the platform is also working in the fashion industry, using its enterprise-grade blockchain platform to be help businesses be more transparent.
