Pricing strategies for fashion brands and retailers were once relatively straightforward; an accepted set of rules and gut feel were often all that were needed.
In today’s market, however, things are far more complex, as brands trade across multiple channels and geographies, often with a pre-loved model added to the mix. On top of this complex geopolitics, unseasonal weather, intense competition and unpredictable consumer demand make the task complex and fraught with risk.
AI tools such as the Markmi assistant are now able to take the guesswork out of markdowns and significantly reduce the workload involved. Fashion brands typically report a 3-7% increase in margin and an 80-95% reduction in workload, freeing up merchandising teams for more strategic work and bringing predictability and confidence to finance departments.
Markmi works with leading fashion retailers across Europe, including C&A and New Yorker.
Join us on 16 June at Michelin Star restaurant Hide, in London’s Mayfair, for this intimate and interactive roundtable, attended by senior fashion industry professionals, you will be able to exchange ideas and experiences with your peers and learn from experts at Markmi on how AI can:
As well as hearing from experts at our partner Markmi you will also get the chance to discuss these issues with peers from the industry in a high-level discussion held under Chatham House rules. You will also enjoy a delicious breakfast at one of London’s most desirable Michelin-starred restaurants and receive a luxury Diptyque gift as a thank you for attending.
Format and Timings:
Venue address: HIDE, 85 Piccadilly, London W1J 7NB
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In partnership with:
