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Masterclass: Friends & Family – the new power influencers. 23 September 2019, W London
23rd September 2019 @ 8:00 am - 10:30 am
Leicester Square, 10 Wardour Street
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Exclusive new research carried out in partnership with referral marketing experts Mention Me and TheIndustry.fashion shows that while social media influencers are great for raising brand awareness, if you really want to convert recommendations into sales then turning customers into advocates is by far the more effective route.
But how do you do that? What are the most effective means of incentivising customers to promote your products and which routes, from social shares to face-to-face recommendations, lead to the best conversions? We will discuss this, the power of influence in general and much more at this immersive breakfast masterclass.
Spend two hours with us and be back at your desk by lunch time to implement all you have learned. PLUS be the first to gain access to our exclusive study before it is published.
Claire Holden – Head of Customer at Ted Baker, the global lifestyle brand offering menswear, womenswear and accessories.
Claire is a senior customer engagement professional specialising in insights & analytics, customer retention, loyalty and delivery of seamless experiences across all touch points.
Her wealth of knowledge comes from a career spanning senior positions at market-leading brands such as Michael Kors, House of Fraser and Cath Kidston.
Sara McCorquodale – CEO and founder of influencer intelligence and digital trends platform, CORQ, which she started developing in 2017. Prior to this, she was a journalist for 12 years, working on the launch team of Mail Online and as the first ever digital editor of Conde Nast society magazine, Tatler.
She later become a senior editor for global trend forecaster WGSN and was also founding editor of its first B2C website, WGSN Insider. From there, Sara consulted for companies on digital and influencer strategy including Estée Lauder, Net-A-Porter and Chanel and has written for the BBC and The Guardian.
She is Scottish, obsessed with wellness podcasts and loves lipstick. Her new book Influence: How Social Media Influencers are Shaping Our Digital Future will be published in September 2019 by Bloomsbury.
Lizzie Lee – heads up the Sales & Market Development teams at Mention Me, a SaaS scale-up providing world-class referral programmes to more than 400 brands worldwide.
Having worked with retail clients for more than two decades, Lizzie has developed valuable insight into tailoring sophisticated referral solutions to meet brands’ specific needs. Her extensive experience includes introducing refer-a-friend programmes to boost engagement with different demographics, drive new customer acquisition and increase average order values.
Founded in 2013, Mention Me now works with more than 200 fashion retailers, including Farfetch, PrettyLittleThing and Ted Baker.
Format and timings:
8am: Arrivals and light breakfast
8.30am: Welcome, Lauretta Roberts, TheIndustry.fashion
8.35am: Sara McCorquodale, CORQ Studio, in conversation
9.10am: Lizzie Lee, Global cheerleader, Mention Me
9.55am: Fireside chat with Claire Holden, Ted Baker and Lizzie Lee, Mention Me.
10.30am: Q&A and close
The Studios, 2nd Floor, W London – Leicester Square, 10 Wardour Street.
This event is aimed at marketing professionals at fashion, beauty and lifestyle brands. Tickets can be purchased below.
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