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Fashion Leaders Breakfast: 27 February 2020

27th February @ 8:30 am - 11:30 am

sketch, 9 Conduit Street
Mayfair, London W1S 2XG United Kingdom
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Misleading averages – are you measuring the right metrics to drive success?

Average order value, cost per acquisition, campaign level successes – do these really give you the correct picture of the health of your business? For instance, is it really sensible to spend the same to acquire a customer who spends £20 and one who spends £2,000. Clearly not.

This round table event will bring together leaders of fashion, beauty and lifestyle businesses to help them understand true “customer economics”.

Join us at Mayfair’s sketch for our next roundtable breakfast event, where we’ll be challenging the traditional KPIs, identifying smarter ways of measuring performance and identifying growth opportunities for your business.

Format and Timings 

8.30am: Arrival, networking & coffee / breakfast canapés
9.00am: Welcome from Lauretta Roberts,
9.05am: Roundtable + seated for full breakfast
11.15am: Close of event

This is event is invite only and is open to CEOs, Founders, CFOs, Trading Directors, Managing Directors and Chief Strategy Officers at fashion, beauty, lifestyle brands and retailers with an annual turnover of £20m+.

If you fit this profile, please email to register your interest.

Proudly staged in partnership with


27th February
8:30 am - 11:30 am
Event Category:
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+44 (0) 20 3912 0001


sketch, 9 Conduit Street
Mayfair, London W1S 2XG United Kingdom
+ Google Map