Etro announces its participation in Decentraland's Metaverse Fashion Week

Etro will participate in Decentraland's Metaverse Fashion Week, offering both its virtual and physical products to consumers from 24 to 27 March.

The Italian luxury label will also showcase its new Liquid Paisley capsule range, a contemporary take on one of the house's most iconic codes, in a vibrant palette of fresh and joyful shades, with a gender fluid approach driven by ETRO’s open and inclusive vision.

Taking place on 25 March, Etro's fashion show will be staged within Decentraland’s digital Luxury Fashion District, which will also host the label's first virtual pop-up store, allowing customers to purchase ETRO ready-to-wear and accessories by landing directly on etro.com or customise their avatars with collection items.

Veronica Etro, Creative Director of the Women's Collection said: "I decided to release the new Liquid Paisley Capsule through a completely new and inclusive runway dimension, right in the metaverse, where everything is possible. This is a powerful message from Etro: a collection without gender boundaries in a fashion show that will be accessible to everyone. Etro has always epitomised the spirit of travel and for us this will be a new journey into the magic of the metaverse."