Estée Lauder announces restructure

Estée Lauder has announced that Jane Hertzmak Hudis, John Demsey and Stéphane de La Faverie have all been promoted as part of an organisational restructure resulting in the creation of a third brand group.

Hudis has been promoted to the role of executive group president, becoming the first woman to hold this position at the company. She will continue to lead the beauty group’s impressive brand portfolio including Estée Lauder, La Mer, Bobbi Brown, AERIN, Origins, Aveda, Bumble and bumble, Dr. Jart+ and Do The Right Thing.

Hudis initially joined Estée Lauder as part of the Prescriptives brand’s marketing team and was then promoted to the role of group president in 2016.

During that time she has grown the company though driving brand-building expertise, developing the group’s marketing and talent, and navigating the brand portfolio to cross-category growth.

Hudis will continue to report directly to The Estéé Lauder Companies president and CEO Fabrizio Freda.

Demsey will resume his role as executive group president but now has new responsibilities. He will continue to oversee the MAC, Clinique, Becca, Too Faced, Smashbox, GlamGlow and Tom Ford Beauty brands, and will also maintain his role at the head of Estée Lauder’s enterprise-wide creative organisation.

Although, he will also become a key advisor on new brand integration at the company, while continuing to report directly to Freda.

La Faverie, will continue his role as global brand president for the Estéé Lauder and AERIN brands, but has also been promoted to the role of group president, leading new brands including Jo Malone London, Aramis and Designer Fragrances, Le Labo, Darphin, Lab Series, By Kilian, Editions de Parfums Frédéric Malle, Rodin Olio Lusso and Prescriptives.

La Faverie’s previous experience includes roles at Giorgio Armani Beauty and L’Oréal. Since joining the company, the executive’s leadership has resulted in the Estée Lauder brand achieving a “tremendous global performance across demographics, regions and channels.”

La Faverie will continue to report to Hertzmark Hudis in his role as global brand president for Estée Lauder and AERIN, but will report directly to Freda as group president.

Freda said: “This exciting evolution of our leadership and organizational structure reflects our ‘run to win today, transform to lead tomorrow’ approach.”

“It further aligns our portfolio of brands to continue to lead in an increasingly competitive beauty landscape, and ensures that we are matching the expertise, capabilities and experiences of our exceptional leaders with the biggest opportunities and engines to deliver long-term, sustainable growth.”

News of this latest reshuffle at Estée Lauder follows the recent promotion of Jane Lauder to the new role of EVP, Enterprise Marketing and Chief Data Officer. Michelle Freyre has also been named senior vice president, global general manager for Clinique.