Esprit names new leadership team ready for ecommerce expansion
Esprit has introduced a new executive team to help the brand develop a new and refreshed offering, first confirming the appointment of William Pak as CEO.
Brian Wong has also been appointed Chief Financial Officer, having previously held leadership positions in business and financial risk management. Wong also brings experience in managing investor relationships.
Completing the new appointments, Larry Luk has been named Chief Digital and Marketing Officer, bringing experience from previous senior marketing positions at L’Oréal and Calvin Klein.
With Esprit's President Europe Leif Erichson, the new leadership team will aim to develop a new multi-dimensional business strategy where products and experiences are delivered through a new omni-channel ecosystem.
William Pak, CEO at ESPRIT, said: “We have now laid the foundation to breathe new life into our brand. Under our new collective vision, the team will tap into our wealth of experience as we journey into a new era of growth. I am thrilled to have the full team aboard, which signifies we are going full speed ahead with our highly-anticipated comeback. The team will work closely together to ensure Esprit stays at the forefront of our industry, by creating sublime products that not only make customers feel good and look good but is also sustainable and consciously sourced.”