Erdem launches £75 charity t-shirt in collaboration with Gay’s The Word bookshop

Erdem has launched a limited-edition unisex carnation print t-shirt in collaboration with Gay’s The Word bookshop, "in support of two charities close to the heart of the house", priced at £75.

The first charity is Not A Phase, a trans-led grassroots charity committed to uplifting and improving the lives of trans+ adults, through awareness campaigning, social projects and funding trans+ led initiatives.

The second charity is akt, the only national charity dedicated to providing support for LGBTQIA+ 16-25-year-olds at risk or currently experiencing homelessness. All profits from the sale of every t-shirt will be donated to both charities.

Erdem Moralıoğlu, founder and Creative Director of eponymous London-based fashion label Erdem, said: "I am honoured to partner with two incredibly important charities, Not A Phase and akt, to help communities who need our support now more than ever."

The white t-shirt features light blue, pink, and white carnation flowers, celebrating the colours of the Transgender Pride Flag; together with a green carnation - a 19th century coded symbol of queer identity, made popular by Oscar Wilde.

The t-shirt is now available on Erdem’s website and at its store at 70 South Audley Street in London’s Mayfair, as well as at Gay’s The Word, "the UK’s first LGBTQIA+ bookshop", located in the heart of Bloomsbury at 66 Marchmont Street.