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Erdem collaborates with de Gournay on an exclusive collection

Sadiyah Ismailjee
30 March 2020

British luxury label, Erdem has announced its new collaboration with hand-painted wallpaper company de Gournay for a range of floral dresses and wallpapers.

De Gournay, recognised worldwide as the haute couture of wallpaper has covered the walls of some of the grandest houses for over 30 years, this includes Hougton Hall and Woburn Abbey. Individually hand-painted, each bespoke wallpaper is printed either on silk or gold leaf paper.

Erdem, a designer known for his signature expression of halcyon romance has created limited edition wallpaper prints alongside floral and floaty pieces for the exclusive collection.

The de Gournay X Erdem crafts new patterns that are seen in both fashion and home interior along with de Gournay’s signature Chinoiserie wallpaper creations. Flowers including hydrangea, hollyhock, irises, chrysanthemum and morning glory are featured throughout the range, along with sparrows, warblers, pheasant and egrets dispersed throughout.

The floral patterns are seen atop navy, white and black backgrounds on Erdem’s dresses, as well as de Gournay’s first-ever designs in “Golden Yellow,” “Adam Grey” and “Kelly Green.”

Read Erdem's profile in our master data base on fashion, The Intelligence.




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