End opens Soho flagship store

End

Premium menswear retailer End has now opened its much anticipated flagship shop at 59 Broadwick Street in London’s Soho, just around the corner from menswear independent Oi Polloi.

The store, which opened its doors for the first time over the weekend, occupies a brand new 9,000 square foot prominent corner unit at the junction of Broadwick Street and Marshall Street, featuring a full glass frontage and double height ceilings throughout.

The two-storey emporium is a welcome addition to the London contemporary menswear and streetwear scene, housing an unrivalled selection of collections from the likes of Off-White, Nike, Visvim, adidas Consortium, Norse Projects, Nigel Cabourn, Thom Browne and Comme des Garçons.

Samantha Bain-Mollison, Head of Retail at West End landlords Shaftesbury, comments: “We are delighted to present this new development on Broadwick Street and to announce it will be the new home of influential retailer End and their renowned selection of directional and globally sourced menswear. We look forward to welcoming End to the strong and established brand offering here in Carnaby and Soho.”

End was established in 2005 and has two other stores in Newcastle and Glasgow. The original store on High Bridge Street in Newcastle moved to a flagship store at 133-137 Grainger Street in Newcastle city centre in November 2015 as the business celebrated its 10th anniversary. The second shop opened at 196 Ingram Street in Glasgow in December 2016. End has developed, both on the high street and globally online, into one of the most influential and forward thinking niche menswear businesses in the UK.