END launches co-branded capsule line with brands including Levi’s and Champion
END has launched a new co-curated and co-branded capsule collection called E. by END, featuring collaborations with "category-defining brands" including Levi’s, Champion, New Era, Subu, Nalgene and Sneaker ER.
The pieces include a Levi’s ‘Type II Trucker Jacket’ and ‘568 Stay Loose’ jeans, Champion hoodies, sweatshirts, t-shirts and sweatpants detailed with cursive "E" logo branding, and New Era caps and beanies in exclusive colourways with bespoke embroidery detail unique to the retailer’s stores in London, Newcastle, Glasgow, Manchester and Milan.
Callum Hill, Senior Collaborations Project Manager at END, said: "Since the beginning of END, we’ve built longstanding relationships with world-class brands and cultural agitators at the top of their game.
"This collection is our chance to work together with our collaborators and put a personal END stamp on some of our favourite products. E. by END also offers our community accessibility, with a unique assortment available for an entire season.
"Our collaborations programme is produced in limited quantities, existing in the market for only a short moment in time and so this allows us to cater to our community for a longer period of time."
The signature line will be an ongoing offering, growing bi-annually with each collection drop featuring new brand partners, product lines and colourways.
The first E. by END collection is available now in-store and on the brand's website, with prices ranging from £19 - £205.
