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END. acquired by private equity firm Apollo as it nears 20th anniversary

Tom Bottomley
10 October 2024

Private equity firm Apollo Global Management has acquired luxury streetwear and sportswear retailer END. from The Carlyle Group.

It’s the latest twist to the retailer’s ownership as it approaches its 20th anniversary in 2025.

In a statement END. said: “END. has completed a recapitalization that significantly deleverages the business to better navigate the market environment and execute our business plan. As a result of the transaction, there has been an additional investment and transfer of ownership to Apollo-managed funds.

“As we approach our 20th anniversary, we continue to believe in the long-term opportunity for END. and our differentiated position spanning the luxury, streetwear, and contemporary markets.”

When The Carlyle Group acquired a majority stake in END. in March 2021, the retailer’s co-founders, Christiaan Ashworth and John Parker, retained a significant minority stake and remained on the board of directors at the company. However, this news deal will reportedly mean the duo fully exit the business they founded in Newcastle in 2005.

Parker Gundersen, CEO of END., has reportedly said that the transaction will “result in a strengthened balance sheet” and will improve cash flow as it looks towards the next stage of its evolution as a retailer.

As END. approaches its 20th anniversary, plans are underway to mark the milestone. Gundersen has hinted that the celebrations will start in early 2025, featuring a series of exclusive product collaborations with long-term brand partners – something END. has very much been known for in recent times, including with Adidas Originals on a ‘Fly Fishing’ collaboration collection in May 2024.


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