Ellesse named as official apparel partner for BLOK in new global deal

Ellesse has become the official apparel partner of studio and digital fitness platform BLOK, in a global deal that will see the brands co-create promotional content for new season ranges.

Exclusive class content from BLOCKtv, including interviews with BLOK instructors, will be used across the global ellesse channels to include Instagram, Facebook, TikTok, Twitter and YouTube.

As well as supplying high quality branded fitness product to BLOK instructors for studio and BLOKtv classes, the BLOK and ellesse partnership will also see various joint promotions including ellesse customers gaining bespoke discounts for BLOKtv subscriptionsand BLOK customers receiving exclusive ellesse offers on the latest ellesse gym ranges.

Ellesse global brand director Simon Breckon said: “Ellesse has a rich heritage where fashion meets sport and BLOK is the perfect partner to showcase this with its artist community, stylish gym interiors and its ethos of creativity meets fitness.

“Both brands believe fitness is a lifestyle choice and way of life, that is accessible to all via compelling content.  We are really excited about this shared ethos and can’t wait to bring this to the global fitness stage.’

BLOK chief executive officer Ed Stanbury added: “BLOK has always been a trailblazer in the world of boutique fitness.

"The brand sits at the intersection of fitness and creativity – art, design, and fashion are part of our DNA.

"With the rapid growth of BLOKtv meaning we now have customers in more than 150 countries, this collaboration with a global apparel brand with ambitious plans to bring the worlds of fashion and fitness together is something we are really excited about.”