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ELLE childrenswear collections to be launched across Europe

Tom Bottomley
21 May 2019

Lagardère Active Enterprises (L.A.E.), in charge of the ELLE brand’s non-media extension, has announced a license partnership with the Brand Machine Group (BMG), based in London, which will see ELLE childrenswear collections launched across all European territories.

The license agreement will enable BMG to design, manufacture and market the brand's childrenswear collection, collaborating with the ELLE team based in Paris to truly reflect the brand’s values.

The childrenswear collection will offer a wide variety of stylish silhouettes to appeal to children from 0 to 16 years-old, embodying the French elegance and fashion that the brand is renowned for the world over.

The offer is to be split in to three distinct age categories, ELLE baby, ELLE kids And ELLE junior, in a move that will draw children in to the brand from an early age. Price points are as yet to be confirmed.

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