EGO Shoes reports annual revenue increase of 150%

Manchester-based fast fashion footwear business Ego Shoes has reported an annual revenue increase of 150% in comparison to 2019.

Traffic to the site has increased by an average of 50% with 100,000's of visitors to the site daily.

In what has been a difficult year, EGO credits 2020’s success to a few key factors – including a string of major collaborations and the brand’s first TV advertising campaign.

In 2020, Eco Shoes supplied footwear to celebrities including Little Mix, Lizzo, Rochelle Humes, Shanina Shaik, Maya Jama and Winnie Harlow.

The boost in sales can also be credited to a hike in social statistics, with Instagram followers up by 700,000 this year, with November proving to the most popular month with an increase of 130,000 followers - 90,000 of which was over Black Friday Weekend.

EGO Shoes Co-CEO Adeel Fiaz commented: “Despite 2020 being a challenging year for the British High Street, EGO has seen our best yet. Revenue has increased by 150% to over £25million and traffic has increased on average by 50% daily, an enormous accolade for a shoe & accessory brand. There are plenty of factors to credit to this year of success, including our Stateside collaborations with Stassie Karanikolaou & Yris Palmer and our two collections with one of the UK’s biggest influencers, Molly-Mae Hague.

"Even in lock-down, demand for fashion footwear continued to rise, and we were able to quickly pivot our offering from heels to boots and loungewear. Finishing the year on two million Instagram followers has been an incredible way to end 2020 and we can’t wait to reveal our major plans for 2021 and beyond.”