EDITED Reveals 2019 Runway And Retail Report
Analytic company EDITED has compiled a comprehensive Fall 2019 runway report of all the overarching fashion themes featuring data to track their performance and including colours, fabrics, prints, patterns and shapes.
COLOURS
EDITED Womenswear Fall 2019 Runaway and Retail Report
Fall 2019 offered a mixture of bold and muted tones from deep autumnal palettes of maroons, rust and olive greens to toned down yellows and hot pinks. EDITED discovered that beige is the power colour of the year seen in head-to-toe looks at designers such as Jil Sander and No.21. Increasing figures on new arrivals of beige items include: +42% in tops, +15% in dresses, +14% in bottoms and +10% in outerwear.
FABRICS
EDITED Womenswear Fall 2019 Runaway and Retail Report
Textured fabrics such as faux furs, leather, vinyl and thick fluffy knits were used by many designers to make a statement for Autumn 2019 with a +42% increase of Teddy fabric from 2017 and a +200% increase of embossed croc. Coloured leather and velvet were also hugely used amongst brands such as Gucci and Jil Sanders. This lead to sell outs in the mass market for leather and faux leather and a 60% increase in the sell-out of velvet.
PRINTS AND PATTERNS
EDITED Womenswear Fall 2019 Runaway and Retail Report
Animal print was prevalent on the runway with an increased focus on tiger, cow and zebra print which has boosted by 15% in the UK and 11% in the US. Other key prints include checks and floral – making up 40% in both the UK & US.
SHAPES
EDITED Womenswear Fall 2019 Runaway and Retail Report
Looking at new arrivals in the mass market over the past two years, EDITED discovered that women’s puffers increased by 12% in the UK and 19% in the US and trench coats have had an increase of 21% in the UK and 12% in the US from Autumn 2017. In terms of footwear, chunky sneakers increased by 89%, white ankle boots by 175%, snakeskin boots by 293%, combat boots by 264% and slouch boots by 38%.
KEY THEMES
According to the report, Autumn 2019’s key themes were a contrast of light and dark, masculine and feminine, tailored and unstructured. Utilitarian style dominated the catwalk with an increase of 83% in the US and 50% in the UK. Throwbacks to past eras were also present with power silhouettes, padded, puffy shoulders and party dresses as well as shaggy fur coats and bold florals from the 1970s.
EDITED helps retailers make sense of big data by using artificial intelligence and natural language processing to inform bespoke buying and pricing decisions and serves some of the world’s most successful retailers and brands including John Lewis, Diesel, Boohoo, Topshop and Net-A-Porter.
