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EBay reveals Brits have ‘festival fever’ boosting fashion sales

Chloe Burney
31 May 2023

According to the latest research from the online marketplace, eBay, one in five Brits (20%) are prioritising the return of festivals over summer holidays, driving sustainable fashion sales.

EBay Ads discovered that this summer’s festival season is set to be the biggest in years, after many years of cancellations and postponements. The research findings, based on a survey of UK consumers, reveal that almost three in ten (28%) Brits expect this festival season to be the biggest following the pandemic.

Over one in five (21%) consumers reveal they have already started shopping for festival items, corresponding with the research found that fashion items, including clothing and footwear, accessories and bags were consumer purchasing priorities for the coming months.

However last-minute shoppers are sure to make a return this year. In the week before Glastonbury 2022 (13 - 19 June) for example, searches for ‘bucket hat’ and denim shorts’ both rose by around 30% when compared with the week prior (6 - 12 June).

In addition, eBay's research proves circular fashion is still on the rise. A quarter (24%) of UK consumers say they are more likely to buy second-hand festival items this year due to financial constraints, whilst over one in five (21%) are likely to do so in order to shop more sustainably.

Upasana Gupta, GM, eBay Ads UK, commented: "After a few years riddled with cancellations and uncertainty, festival fever is back and Brits are gearing to participate in summer festivals with a vengeance.

"Fashion is inevitably still a priority for many, with clothing, accessories and bags topping the list of items festival-goers are planning to buy over the next few months. But as financial constraints and sustainability concerns pique Brits’ interest in preloved items, brands and sellers alike would benefit from offering options that meet the Brit festival goers needs."

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