eBay poaches ASOS's Eve Williams for Chief Marketing Officer role

eBay UK has announced the appointment of former ASOS Global Brand Director Eve Williams as Chief Marketing Officer.

In her role, Eve will be responsible for all of eBay UK’s marketing activity, creating brand campaigns to show the breadth of eBay’s marketplace and the 300,000 businesses on the platform.

During her time at ASOS, Eve was responsible for the company's marketing and customer programmes, creative, content, consumer comms and social output.

Prior to working at ASOS, she was Managing Director at Cedar Communications Ltd, producing content for some of Britain's leading brands including British Airways, Tesco, O2, TUI and Nikon.

Rob Hattrell, Head of eBay Europe and SVP, said: “It’s a pleasure to welcome Eve to eBay UK. With all the change in the lives of consumers and the continued evolution of the eCommerce market her role is more important than ever in helping us introduce and elevate the eBay brand to new buyers and sellers and to continue to engage the 28 million people who shop with us today.

"Eve’s brilliant digital and brand marketing experience, creative flair and customer insight is a tremendous asset as we drive eBay forward in a dramatically changing and fast paced environment.”

Eve Williams added: "I'm delighted to be joining eBay at what feels like a hugely pivotal point. More than ever before, customers are looking for value in their lives and eBay can offer them this every day.

"Our customers are also more conscious than ever about the opportunity to have a positive impact on the planet through buying and selling pre-loved items. I'm excited to work on a brand which can make a real difference to the world, and with a team who care so much about its customers."