eBay opens its first high-street concept store to explore how offline and online retail work together

eBay is exploring how online retail and stores work together as it opens its first high street concept store today. Forty small businesses from the local area will showcase and sell their wares for a month.

For the sellers, this represents an opportunity to put their online ranges before customers in-store – shoppers will be able to see, touch and feel a selection of sellers’ products, discovering them in the flesh and potentially going on to shop from their full range online.

Read the full article on Internet Retailing.