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eBay names Love Island star as first-ever ‘Pre-Loved Ambassador’

Sophie Smith
11 August 2022

eBay UK has collaborated with 2022 Love Island finalist Tasha Ghouri for the first non-fast fashion brand partnership to come out of ITV's cult TV series, in a continued aim to change the way we shop for clothes.

The online marketplace, which has seen one pre-loved fashion sale every second so far in 2022, has named Ghouri as its first-ever Pre-Loved Ambassador.

In this new role, Ghouri will be promoting a responsible and conscious way of shopping that can help both wallets and the planet.

The announcement comes after eBay was made Love Island's official fashion partner for the 2022 series, which saw the Islanders gain access to a wardrobe of preloved fashion for the first time.

eBay recruited celebrity stylist and secondhand enthusiast Amy Bannerman to style this year’s contestants. The company has revealed that Ghouri's "natural flair for fashion and strong personal style" caught the eye of Bannerman during the series.

Jemma Tadd, eBay’s Head of Fashion, said: “Over the past eight weeks, we’ve seen Islander’s embrace pre-loved for the first time ever on mainstream TV, showing that simple additions or swaps to outfits can make all the difference - in so many ways.

"Tasha has been a game-changer and her eye for style is undeniable. She is a fantastic role model for what fashion of the future looks like and we look forward to bringing Tasha’s vision and style to life as our partnership continues.”

In an announcement on Instagram, Tasha Ghouri said: "I am over the moon to announce I am eBay UK's first ever pre-loved ambassador. Prior to love island, I've always bought secondhand for my wardrobe, so partnering with eBay really is a dream come true.

"I feel passionately that we can all make little swaps to our wardrobes and our lives for the better and so I’m excited to join eBay on their mission to put secondhand fashion front and centre. Plus I’d like to think that over the last eight weeks I have shown that pre-loved serves up amazing looks while bringing out my personality! Watch this space, more will be revealed!"

Additional details on the partnership will be revealed as Ghouri kicks off her role.

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