eBay debuts pre-loved designer runway at LFW
Last night, eBay hosted its first ‘Pre-Loved Fashion Week’ in partnership with the British Fashion Council (BFC), celebrating the marketplace’s extensive fashion inventory.
The live, shoppable runway show, called ‘Endless Runway’, featured pre-loved looks from designers such as Off-White, Christopher Kane, Simone Rocha and Khaite.
Curated by eBay UK’s Pre-Loved Style Director Amy Bannerman, and hosted by model and presenter Leomie Anderson, the catwalk showcased shoppable items that celebrate and mark the 40 years of London Fashion Week - from Vivienne Westwood to Molly Goddard.
Last name, from 6 pm, shoppers were able to purchase the pieces from archival collections and iconic designers as the models made their way down the catwalk.
Kirsty Keoghan, eBay’s GM of Fashion, said: "eBay has been a driving force in promoting more sustainable fashion. With the launch of Pre-Loved Fashion Week, we’re showing up on fashion’s biggest stage and demonstrating that authentic designer fashion doesn’t have to be out of reach."
Caroline Rush, CEO of the British Fashion Council, added: "As we celebrate 40 years of London Fashion Week, we are excited to partner with eBay to showcase the incredible British brands and designers that have played such an important part of London Fashion Week over the past four decades."
