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eBay appoints ex-ASOS Brand Manager as UK General Manager

Tom Shearsmith
23 March 2023

eBay has confirmed that Eve Williams has been promoted to Vice President, General Manager of its UK business. Williams joined eBay in December 2020 as UK CMO and has overseen a number of high profile campaigns.

Williams has been behind some eBay's recent campaigns including its pre-loved fashion partnership with Love Island, the revival of MTV’s iconic Pimp my Ride series, and the introduction of a new brand platform, The eBay Way.

Since its first partnership with Love Island, eBay UK has seen 1600% more searches for ‘pre-loved clothes’. With the newfound popularity, 24% more new circular fashion businesses joined the online marketplace.

Before joining eBay, Williams spent seven years as Global Brand Director at ASOS, overseeing the company's marketing and customer programmes, alongside creative strategy, content planning, consumer communications and social media output.

She replaces Murray Lambell, who has held the role of UK General Manager since 2020 and has now been promoted to Global General Manager of the Home, Garden & Refurbished categories.

Jordan Sweetnam, Senior Vice President for Global Markets at eBay said: "I am delighted to announce Eve’s well deserved promotion to lead our UK business, representing our second largest global market. She is the ideal candidate for the job, bringing a wealth of cross-functional experience to the UK leadership role, including as UK CMO where she transformed the way we understand and engage British customers."

Eve Williams added: "I feel incredibly privileged to step up to this role at an exciting moment in eBay’s 28 year history. In the UK, millions of people use our platform to buy and sell everyday, while hundreds of thousands of small businesses across the country use eBay to reach millions of customers across all our key categories whether that’s car parts & accessories, homewares, preloved fashion or refurbished tech.

"As UK shoppers think much more about the environmental impact of how and what they buy, we are uniquely positioned to offer a smarter, more sustainable place to shop."

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