eBay announces return of Endless Runway for ‘fashion month’
eBay has announced the return of Endless Runway for fashion month, coinciding with the SS26 fashion weeks in New York, London, Milan, and Paris. The month-long series begins in New York on 11 September and concludes in Paris on 7 October.
Returning for its second year, it’s a campaign "designed to reinforce the place of pre-loved on fashion runways".
A fresh roster of designers - including Erdem, Luar, Altuzarra, Kallmeyer, and Ahluwalia - are partnering with eBay this season to incorporate pre-loved pieces from previous collections into their SS26 presentations.
In addition, eBay will present its own pre-loved runway shows - shoppable in real time via eBay Live - during New York Fashion Week (11-16 September) and London Fashion Week (18-22 September), with eBay resident stylists Brie Welch (US) and Amy Bannerman (UK) at the helm.
Endless Runway "reflects the permanent shift in how people shop". Alexis Hoopes, VP of Global Fashion at eBay, said: "eBay is where vintage finds, pre-loved pieces, and emerging designer fashion converge - offering the most dynamic selection, for the most diverse fashion marketplace in the world.
"With eBay Endless Runway, we’re continuing to prove that pre-loved fashion is leading the global conversation around circularity."
Erdem Moralıoğlu, founder and Creative Director of his eponymous label, Erdem, said: "I am thrilled to partner with eBay Endless Runway for spring/summer 2026. Reimagining an archival Erdem look within a circular fashion format offers a unique opportunity to explore continuation of a narrative, design and sustainability."
The Endless Runway programme this year has support from the Council of Fashion Designers of America (CFDA), the British Fashion Council (BFC), and Fédération de la Mode Circulaire (FMC).
