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Earring brand Tada & Toy launches flagship store in Notting Hill

Tom Bottomley
26 May 2021

London jewellery brand Tada & Toy has today launched a flagship store at 341 Portobello Road in Notting Hill.

The earrings only brand was founded in 2015 by best friends Tansy Aspinall and Victoria van Holthe, who first met aged 13. The duo design earrings to “bring a little bit of sparkle and luxury to your everyday life” – simple enough to be worn all the time and stackable for more of a statement look, with a focus on playful designs with timeless Scandinavian style.

Aspinall said: “After six years in business we wanted to take the leap for a more personal relationship with our customers so that we could meet face to face after this long year of lockdowns, host piercings and bespoke appointments. We want to create a physical space which is in an extension of our website.”

The shop location of Portobello Road was picked for being “iconically London” with a bustling, vibrant and creative community.

The spa-like interior of the shop, entirely designed by Aspinall and van Holthe, was inspired by Mediterranean curved sea villas and Indian architecture and buildings.

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