DVF's iconic wrap dresses land at Zalando, its newly exclusive retail partner
Diane von Furstenberg, the Belgian designer known for inventing the iconic wrap dress, has today announced an exclusive partnership with Zalando, making the online retailer the sole retail partner for DVF in Europe.
Diane von Furstenberg founded her eponymous line in 1972, which has since become a global luxury fashion brand celebrated for its creative approach to print and embracing women’s femininity and sexuality.
This partnership sees DVF become exclusively available on Zalando in all of its 25 markets, making it the only multi-brand European retailer to offer the American-based brand.
Zalando's focus on digital innovation will showcase DVF’s iconic silhouettes and prints to a new generation of fashion enthusiasts.
"Zalando shares our vision to empower women and offer them quality clothes that make them feel confident," said Diane von Furstenberg. "I'm excited to see this partnership reach a new generation of women."
Diane von Furstenberg
Graziano De Boni, CEO of DVF, added: "Zalando is the ideal destination for DVF in Europe. It fits our DTC-focused global strategy of exclusive major retail distribution partnerships around the world."
Diane von Furstenberg has been part of Zalando’s portfolio of Designer brands since 2018, joining from the early days of Zalando's designer strategy. Now, the pair are celebrating their new, exclusive partnership with a consumer-facing marketing campaign, which showcases DVF's legacy and connects it to the future generation of fashion fans.
David Schneider, co-founder of Zalando, said: "Diane von Furstenberg is a true fashion icon, and we're honoured to partner with her and her brand.
"Our shared values of empowering confidence and self-expression through fashion, paired with Zalando’s strategic focus on quality partnerships and inspiring storytelling, make this a great match. We're excited to bring DVF's iconic designs exclusively to our platform and share her inspiring story with our European community of more than 50 million active customers."
