Dunhill opens digital flagship store on Tmall Luxury Pavilion
British menswear and accessories brand, Dunhill has launched a digital flagship store in China on Tmall Luxury Pavilion.
The new online store features Dunhill’s ready-to-wear, leather goods and footwear, “enabling the brand to expand its footprint in China and accelerating its digital transformation.”
Dunhill tapped into the Chinese market when it opened its first store in Shanghai during the early 90s, as China was rapidly growing into a large luxury market.
Dunhill CEO, Andrew Maag said: “Since the launch of our first store, China has remained integral to Dunhill’s global strategy and success. This partnership with Tmall will allow us to reach even more customers, in an innovative and engaging way. It is a very exciting time for Dunhill as we continue to develop our brand projection and customer experience across every touchpoint.”
The launch of the new Dunhill store coincides with Tmall Luxury Pavilion’s third anniversary.
The brand will be joining a growing list of retailers on the platform. Currently almost 200 leading luxury and premium brands have opened a flagship store here as the Alibaba-owned dedicated platform has become a key entry point for the Chinese market.