Due Diligence explores physical retail with space at Selfridges

Menswear brand Due Diligence has launched its first physical retail installation, taking over a 485 sq ft space in Selfridges London flagship department store.

The London-based brand was founded in 2017 by Leon Anderson, balancing luxury artisan techniques with streetwear styles. The company re-launched in July 2022 with a new plan to bring "a fresh approach" through its dedication to using elevated design and fabrications.

Launching as part of Selfridges’ Yellow Drop Floor, the space will showcase pieces from the brand’s first two collections, Chapter 1, 2 & 3, which debuted earlier this summer as part of the re-launch.

Visitors will find wardrobe staples including wool blend crew neck knitted jumpers with a contrast intarsia “D” logo, as well as elevated classics using lamb nappa leather in a rose pink palette, designed and made in the UK.

According to the brand, the installation "aims to create a retail experience to fully immerse customers in the Due Diligence world", highlighting neon colours in a nod to the label’s tongue-in-cheek approach and its sense of style and personality, as well as its place within hip-hop culture.

The menswear brand has been worn by the likes of J Balvin, Chris Brown, Koffee and Odell Beckham Jr.

Leon Anderson, Founder of Due Diligence, commented: “Being born and raised in London, Selfridges and specifically the Oxford Street store has always felt like a natural fit for Due Diligence. Having only just launched our third collection, showing up in this landmark retail destination is a brilliant opportunity. With a customer base which very much aligns with Due Diligence vision, it’s the perfect creative playground for the brands bold design, luxury details and unconventional twists.

“We pushed the creative on the set build to create something that will really engage with the Due Diligence customer whilst also giving a nod to the city itself and hope it brings a new audience to the brand.”