Ducie names new Brand & Growth Director to ‘unlock new opportunities’
Luxury London-based outerwear label Ducie has appointed Julie Robinson as Brand & Growth Director.
Robinson brings over two decades of experience driving global brand transformation and commercial success across the fashion, beauty and entertainment industries.
Most recently, she was Brand Director at Perfect Moment, playing a "pivotal" role in scaling the business from a start-up to a $25 million global brand. She led expansion across the US and DACH markets, while establishing Perfect Moment as a leading luxury ski label on Net-a-Porter, Farfetch and Mytheresa.
Robinson has also previously led high-impact marketing, PR and partnership strategies, securing “top-tier global media coverage” and delivering “standout” collaborations and campaigns with brands such as Hugo Boss, H&M, the BWT F1 Team and Soho House.
In her new role at Ducie, which focuses on faux fur, leather and shearling outerwear, Robinson will focus on accelerating brand growth, refining global positioning, and unlocking new opportunities across digital, wholesale and strategic partnerships.
She will work closely with founder Ducie Keam-George, who launched the label in 2006 and has overseen its continued expansion.
Following record sales growth in 2025, Ducie anticipates 400% growth in 2026, driven by increasing wholesale demand and the strength of its direct-to-consumer channels.
The brand has also built a loyal following among high-profile figures, including Hailey Bieber, Jenna Ortega, Raye, Alexa Chung, Lady Gaga and Jennifer Lopez.
