Dsquared2 and Safilo renew eyewear partnership

Eyewear group Safilo has announced the early renewal of its licensing agreement for eyewear with Canadian brand Dsquared2.

This partnership will continue for the design, manufacturing, and distribution of Dsquared2-branded eyewear collections until the end of December 2031. Safilo and DSquared2 struck their first five-year deal in 2021.

Dsquared2, founded in 1995 by Canadian brothers Dean and Dan Caten, is known for its distressed denim pieces, often recognised for their use of appliqué, exposed zips, and paint splatters. Its collections are produced in Italy, spawning its “Born in Canada, Made in Italy” motto.

Safilo currently boasts an impressive roster of licensed brands, including Dior, Dior Homme, Fendi, Banana Republic, Boss, David Beckham, Elie Saab and Givenchy. It also has a partnership with Kering to develop, manufacture, and supply Gucci eyewear.

The Italian group also produces sunglasses for The Ocean Cleanup, a Dutch non-profit organisation that removes plastic waste from the ocean.

Angelo Trocchia, CEO of Safilo Group, declared: “We are delighted about the early renewal of our partnership with Dsquared2, a brand that stands out for its unique positioning and for its ability to anticipate and interpret fashion trends. Since the beginning of our collaboration in 2021, Dsquared2 has quickly established itself as one of the most dynamic brands in our portfolio, able to perfectly blend style and innovation. Together, we will continue to work in synergy to enhance the brand’s presence in Europe and around the world, bringing its distinctive vision to more and more people, consolidating its success at a global level."

Dean and Dan Caten also commented: “Renewing the partnership with Safilo on Dsquared2 eyewear is a commitment to continuing a vision. The styles have always reflected a balance between creativity and craftmanship ensuring they resonate with the brand’s identity. Being aligned on design has been pivotal, not just for aesthetic consistency, but for creating products that truly represent Dsquared2 essence. Every frame is a testament to the synergy between the brand and Safilo.”