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DREST appoints Lisa Bridgett as new CEO

Jeremy Lim
11 February 2022

DREST has appointed Lisa Bridgett as its new CEO, as a part of planned management team evolution to build a gamified, user-generated content metaverse with luxury at its core.

Bridgett, who joined the company when it was founded in 2019, will also join the company's board. She will drive DREST's development across gaming, media, data and e-commerce as the company builds on its 250% year-on-year user growth, and prepares for rapid acceleration in 2022.

Bridgett, who held the position as COO at DREST since 2020, will bring considerable technology, digital and e-commerce acumen from her previous sales and marketing roles at Universal Music, Ralph Lauren and Net-A-Porter.

The company's Founder and Creator, Lucy Yeomans will become Co-Chairman and Chief Brand and Product Officer, alongside investor and entrepreneur Graham Edwards as her Co-Chairman.

Yeomans will continue to spearhead DREST's strategic product, partnerships, brand and creative development in her role as Chief Brand & Product Officer, enabling the gaming platform's metaverse development.

The planned management evolution follows significant user retention and growth in 2021 for DREST, with the luxury and lifestyle industries interest in gaming and the metaverse increasing at record pace.

Lucy Yeomans, Founder and Co-Chairman of DREST, said: "We have reached an exciting moment in DREST's trajectory and, as is necessary for all start-ups at this stage, we are setting up all elements of our business for long-term success.

"Smart leaders and founders play to their strengths, which for me involves taking ownership of our product, brand and partnerships in a deeper and more focused way. When it came to appointing our CEO, Lisa was the natural choice. She is an inspiring and impressive global business leader, having achieved success with her dynamic digital competence across the industries of music, fashion and gaming."

Lisa Bridgett, Chief Executive Officer of DREST, added: "I am elated at being able to drive DREST further with Lucy Yeomans, a leading visionary in the content and technology product innovation space, who has changed the user experience of luxury. In my role, I will be focused on scaling DREST through our developer ecosystem, marketing channels and strategic revenue streams, building on the impressive growth our user base is experiencing."

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