Dr. Martens takes bold steps into UAE and Latin America with new distribution partnerships

Dr. Martens has signed a new distribution partnership with Beside Group in the United Arab Emirates (UAE), marking the British boot brand’s debut in the region.

It has also partnered with Crosby, an established distributor for Latin America which opened a Dr. Martens store in Santiago, Chile this week - its second in the region following the opening of a store in Buenos Aires in Argentina in August.

Both partnerships mark an important milestone in Dr. Martens’ next phase of growth, as it seeks new global expansion routes in previously untested waters.

Beside Group is a partner for international brands in the Middle East with significant experience in retail and wholesale, spanning several decades. Dr. Martens stores in the UAE are therefore “expected in the future”.

The partnership with Crosby will drive the brand’s reach in Mexico, Argentina, Paraguay and Chile and includes the opening of more mono-branded retail stores as well as wholesale.

Ije Nwokorie, CEO of Dr. Martens, said: “These exciting partnerships are consistent with our strategy of entering new growth markets to reach more consumers than ever before through a capital-light approach.

“We see enormous potential for Dr. Martens in the UAE and Latin America and are delighted to have two partners who really understand both the depth and breadth of our iconic brand.”