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Dr. Martens Chief Product Officer exits after four years

Camilla Rydzek
02 March 2026

Dr. Martens Chief Product Officer Adam Meek has left after four years with the brand, where he led product strategy, branding and growth opportunities through franchise management.

He has not yet shared where his next role will be, but commented on LinkedIn that he is "excited about the next chapter" and looking to continue to "build, create and lead at the intersection of brand, product and consumer".

In his latest role at footwear brand Dr. Martens, Meek oversaw the brand's shift from a product-led to a consumer-led go-to-market strategy, which was announced last summer and was designed to build on the brand's existing strengths while targeting new markets and growth opportunities.

Dr. Martens commented on Meek's departure: “After four years at Dr. Martens, Adam has decided the time is right for him to move on and pursue the next step in his career. He leaves with our thanks and appreciation for the exceptional product team and the collaborations he's helped build across the industry."

Meek's career spans 15 years across both the footwear and fashion industries. Prior to Dr. Martens, he spent two years as General Manager for Footwear & Accessories at Canada Goose, where he founded and scaled a new footwear category. His previous roles saw him in senior leadership positions at American footwear brand Sperry, as well as Nike and Pentland, where he worked for the Lacoste brand.

Meek commented on his exit on LinkedIn: "Leading product merchandising, design, development and innovation for such an iconic global brand - and working alongside incredibly talented teams across the world - has been a privilege.

"Together we navigated complex change, sharpened brand clarity, evolved the product architecture and portfolio, and delivered new energy into the market which is exciting consumers around the World."

In November 2025 Dr. Martens announced plans to increase prices in the US market to account for the introduction of tariffs, although it confirmed it had no plans to raise prices in the UK.

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