Down and out at House of Fraser
The Guardian
23 March 2019
Everlast sports socks at “mega value” prices jostle for space amid dozens of rails of Lonsdale tracksuit bottoms and Karrimor waterproofs. No, this is not a branch of Sports Direct but House of Fraser in Richmond, one of the wealthiest suburbs of London.
Just over six months after Mike Ashley’s retail group bought the upmarket department store chain out of administration for £90m, his apparent ambition to turn it into the “Harrods of the high street” is hard to detect.
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