Done London, a Lewisham-based clothing company today launches a new collection, NSEW, a range of apparel adorned with different Transport for London (TfL) directions and their appropriate colours.
The 23-piece capsule collection consists of graphic T-shirts and sweatshirts, championing the London Underground’s iconic Roundel logo in a clean and sophisticated style, officially endorsed by TfL. The collection’s design includes a black Northbound design, a red Westbound design, a blue Southbound design, and an orange Eastbound design.
This is the brands first collaboration with TfL, being one of only a few companies to produce licensed apparel.
Done London was founded in 2012 and hand-prints its apparel in its studio in South London.
Done London was founded in 2012 and is an independent design and print studio in South London, specialising in hand screen-printed graphic apparel, inspired by DIY subcultures, urban music and art scenes. It is a grass roots brand, producing casual streetwear styled garments, as well as collaborating with artists, musicians and brands such as Tizer, Kwake Bass aka DEM1NS and Patty&Bun to create limited edition printed T-shirts.