DMR opens first mono-brand boutique with OMEGA watches at Liverpool ONE

British luxury jewellery retailer David M Robinson (DMR) is to open a new 2,000 sq ft OMEGA watches boutique on South John Street in the Liverpool ONE shopping centre this autumn.

As partners of OMEGA watches for over 30 years, the signing marks DMR’s first opening of a mono-brand boutique, which will combine the watchmaking heritage of OMEGA with the customer service for which DMR is renowned.

The news store will complement the existing DMR boutique on South John Street, which has operated at Liverpool ONE since the destination launched in 2008.

John Robinson, Managing Director at David M Robinson, said: “Liverpool is our spiritual home and Liverpool ONE is our flagship store. This announcement reaffirms our commitment to bricks and mortar retail and to Liverpool ONE, which continues to attract visitors to this vibrant city from across the North West and further afield. We are pleased to be working closely with our good friends at OMEGA and Liverpool ONE on this exciting new boutique.”

Alison Clegg, Managing Director of Asset Management at Grosvenor Britain & Ireland, added: “We are pleased to further our longstanding relationship with David M Robinson with the launch of this new OMEGA store, which will bring an exciting new brand experience to Liverpool ONE’s luxury offering.

“The introduction of OMEGA will offer customers even more choice in the sought-out fine jewellery sector, reaffirming our position as one of the leading destinations in the UK.”

The news also follows DMR’s commitment in autumn 2020 to a five-year lease renewal of its luxury jewellery boutique at Liverpool ONE.