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DKNY opens digital store at Decentraland's Metaverse Fashion Week

Jeremy Lim
25 March 2022

Metaverse marketplace Renovi has launched seven virtual stores for companies from across the fashion, drinks, and motor industries at Decentraland's Metaverse Fashion Week (MVFW).

The companies, which include DKNY, Prive Porter, Charles & Keith, and phygital brand WyldFlwr will showcase their products and brands, during the inaugural virtual fashion show from 24 to 27 March.

MVFW will consist of four days of runway shows, fashion experiences, pop-up shops, and afterparties, featuring a mix of luxury labels and digital brands.

In collaborations with Web3 platform Threedium, the bespoke stores feature Metaverse appropriate logos and branding, and digital wearables available to Decentraland's audience.

DKNY's store will offer an immersive experience themed around its spring 2022 campaign while Charles & Keith will display digital wearables of its popular offerings.

In addition, Privé Porter will be issuing authenticated NFTs (non-fungible tokens) of its exclusive handbags that can be able to be used in the metaverse. Metaverse brand incubator Phygicode will be launching festival wear brand Wyld Flwr through a digital capsule inspired by the brand’s physical line.

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