Burlesque star Dita Von Teese has launched a new extended-size lingerie collection, featuring some of her most popular styles, as she seeks to champion the growing body positivity movement.
Created in partnership with Von Teese’s global lingerie partner AB Enterprises and plus-size lingerie experts Playful Promises, the glamourous size-inclusive collection includes bras, ranging from a B to H and briefs ranging from 18 to 24.
A number of Von Teese’s most popular styles, featuring dramatic, retro and fetish touches, join the new line up, including the Madame X which is available in Magenta, the Evelina in Shady Spruce, Millicent in Animal print and Rosabelle in Black.
Each style in the collection, which is exclusively available via Playful Promises, includes a bra, a brief, g-string and suspender.
Launching the collection, Von Teese said: “I’m thrilled to offer my lingerie collections in an extended size range. I’ve always been an advocate for body positivity and want to make women of all shapes and sizes feel glamorous and sexy.”
Playful Promises founder Emma Parker said: “Dita Von Teese is an icon to so many Playful Promises customers and with this collaboration they now have the opportunity to wear her beautiful lingerie designs.”
AB Enterprises director Helen Anderson added: “Dita Von Teese Lingerie is loved by many women of all shapes and sizes around the world.
“Our decision to partner with plus size lingerie experts Playful Promises means we can give more women the opportunity to experience the glamour of Dita Von Teese.”