Disney introduces new dedicated homeware brand
Disney has introduced a new dedicated home and interiors brand, Disney Home, bringing the magic of Disney to furnishings.
The new brand features expansive lines of homeware products for every home from a range of Disney’s licensees and retailers. The first collection ranges from kids bedding to bespoke furniture pieces.
Disney confirmed that the product collections will consistently evolve to "complement every interior style and budget", with each collection united in the objective of "bringing fun, joy and escapism into people’s homes."
All designs have been influenced by Disney stories, from Mickey and Minnie and Disney Classics, to Pixar, Star Wars and Marvel, and will feature a slate of characters, at the forefront of popular culture.
Disney currently has licensing agreements with a number of fashion and homeware brands including Primark and H&M. It is not currently known how the new Disney-owned brand will affect future relationships with existing partners.
Liz Shortreed, Category Vice President, “Disney Home offers families, fans and interiors enthusiasts the chance to style a little magic into their homes. We know that Disney storytelling has ignited imaginations for nearly a century, and this new brand brings together home décor inspired by some of our beloved characters from across our brands – from Minnie Mouse’s polka dots to the bold lines of The Millennium Falcon. Disney Home products have been thoughtfully designed to put the fun into functionality!”
Disney Home is now available from Disney’s licensees across UK and Europe in a number of retailers.