Discover, connect, and inspire at Pure London X JATC: The Festival of Fashion

In just one month's time the next edition of Pure London x JATC, the Festival of Fashion, will take over the iconic Olympia Events. Welcoming inspirational brands from around the globe, all conveniently located under one roof, the show will offer a seamless experience. Buyers can discover an exciting mix of returning and much-loved brands, as well as new designers across captivating destinations: Woman, Pop, Sustainable, Shoes & Accessories, Jewellery, Beauty & Lifestyle.

Gloria Sandrucci, Event Director, Pure London says, “Pure London x JATC will once again come together to create one revolutionary fashion buying event for the industry. The show will offer retailers inspirational fashion designers and brands all under one roof at Olympia Events, in the worlds most recognised fashion capital.  Buyers will have access to brands across many destinations, incredible networking opportunities and inspiring content in a seamless, cohesive and enjoyable environment.”

Within the Woman’s destination buyers can view a range of styles ranging from everyday essentials to luxury, heritage, occasionwear, timeless classics, lingerie, and resort wear. Returning exhibitor, Vilagallo is focused on creating wearable collections identified by vibrant colours, patterned silks and originality.  Each collection is designed in Madrid in Spain and Piacenza in Italy and has a limited number of unique and unrepeatable fashion pieces, while celebrated, La Fée Maraboutée draws its creativity from nature, travel and mixing cultures.  Feminine styles come in natural and warm colour palettes with complimenting fabrics and textures. Contemporary Greek fashion brand ACCESS, pioneers of Greece’s quintessential islander to urban style return to the show with a curated mix of effortless essentials and statement occasion pieces, each crafted with luxurious sensibilities.  Other returning brands include AX Paris, Humility, Leo Guy, Nissa, Goose Island, Louche, Another Sunday, HAVEN, eb&ive, Zen Ethic and Terre Rouge, each presenting their latest collections.

Vilagallo SS24

A host of new brands, some choosing the show as their launch pad and others as a platform to reconnect with the market and find new clients, will also be showing within the Women’s destination.  Danish brand Americandreams specialise in high quality knitwear using colourful mohair designs, NAYLAB OFFICIAL a traditional craftsmanship brand which uses only handwoven fabric from a handloom silk brocade to create dresses, tops and accessories, and Becca & Cole, a Barcelona-based fashion brand bringing urban streetwear aesthetics into the design of high-quality basics. Further first-time exhibitors to look out for include Favette, HOLLYZ, Bhanuni by Joti, House of Kind London, AndyAnn, Philever, Gianna Collection, Matteo Duca Design and PREEVIN.

POP inspired by Popular Culture, offers a diverse destination of alternative streetwear, gender fluid collections, vintage labels, festival fits and tech infused pieces. The destination will host exciting new brands including Fouroz, Wkndgirl, H4, Sky Unique Brand, Worldfamous and Keyah Muti.  Regular favourite among visitors, Nova of London creates a range of original, on-trend, and affordable collections ranging from pretty dresses to Athleisure while Girl In Mind, a celebrity and catwalk-inspired fashion label, will present a collection of high-quality garments in bold girly prints adorned with eye-catching embellishments.  Finding Friday introduces a trend inspired, versatile and flattering collection made using luxurious fabrics – designed in house from sketch to store. Visitors will discover their latest collection of glamourous pieces to suit every occasion.

Wkndgirl

The July show will see the return of the Sustainable destination, showcasing a carefully curated selection of innovative exhibitors who are addressing the environmental and social impact of the fashion industry. Spread across the show, buyers and retailers can find collections within womenswear, menswear, jewellery, shoes and accessories, and beauty and lifestyle.  The Sustainable destination uses the United Nations Sustainable Development Goals (SDGs) to assess the impact of all exhibitors, who must demonstrate that they are tackling specific key issues to exhibit within the destination. Brands will include Sharne Dean, Oh Kimono, Stryte, UP, The Fika Edit, Pink Lemons, Nila Rubia, LueL and BUFF.

Shoes and Accessories will feature must-haves for every occasion with collections from SOCKERS, Marke Tree, Miss Cicconi, OBA Couture and Salisa Scarves while within Jewellery expect to see a showcase statement pieces to semi-precious stones and gold-plated pieces, featuring brands such as Love Rocks, Nouvelle London, Keep Out Bracelets, LYHO, Timi of Sweden, Reflection, ZSiSKA and Annabelle Moore.

The must-visit Beauty & Lifestyle destination will be home to innovative brands presenting a broad range of product collections including beauty, candles, fragrance, grooming, homeware, skincare and wellness from the likes of Kai Beauti and Hamdah.

Juls Dawson, Creative Director, JATC says, “Pure London x JATC is the must attend fashion event offering a diverse line up of brands, style, trends and innovation across three days. The fusion of the two events has created a dynamic platform for buyers and retailers, catering for everyone in industry – it is a buying experience like never before.”

For further information on Pure London x JATC please visit www.purelondon.com.

Pure London x JATC returns with new theme and whole host of new brands.

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