Dior takes over Selfridges’ Corner Shop with Jonathan Anderson’s debut collections
Dior has launched a pop-up in Selfridges’ Corner Shop concept at 400 Oxford Street in London, showcasing the first men’s and women’s collections from Creative Director, Jonathan Anderson, set to run until 28 February 2026.
Inspired by the archives, the décor of the pop-up playfully reinterprets the Dior grey boxes from the designer house’s very first boutique, called ‘Colifichets’. Visitors are being invited to choose one of the stacked boxes with a chance to find a golden ticket inside giving them access to gifts designed by Anderson.
The Dior ‘Book Tote’ has been transformed into book covers, with “embroidery echoing literary classics” cherished by Anderson. Reflecting his passion for writing, a personalisation service allows initials to be added to Dior bookmarks and notebooks.
The Dior ‘Oblique’ and ‘Normandie’ leather goods also feature in the space, reimagined by the Creative Director, as well as Dior ‘Roadie’ shoes, ‘Saltwind’ sneakers, ‘Archie’ and ‘Heir’ loafers and a selection of ties and caps.
A clover, described as “a Dior code and symbol of Ireland” (and a nod to Anderson’s Irish roots no doubt) adorns women’s T-shirts, denim and a variation of the iconic ‘Lady Dior’ bag, while the men’s wardrobe for summer 2026 “celebrates the sheer, infinitely Dior, pleasure to be found in the art of dressing”.
There’s also the Dior ‘Bow’ bag in an innovative leather silhouette, Dior ‘Médaillon’ belts, ‘Initials’ pumps, and bag charms, “expressing a new beginning and an ever-more desirable Dior essence”.
