Dior launches latest pop-up boutique in Harrods for Miss Dior label
Dior launched its latest pop-up with Harrods yesterday, 31 July, for its Miss Dior label, "celebrating the powerful ties that have united Dior and Harrods for nearly 70 years".
Running until 25 August, the pop-up is housing the AW24 ready-to-wear collection designed by Maria Grazia Chiuri, including clothing, shoes, leather goods, glasses, textile accessories and jewellery.
The space "reflects the impetuous energy of the 60s and perpetuates Maria Grazia Chiuri's tribute to the Miss Dior line".
The walls are adorned with sculptures featuring the season's new bag in "dazzling" shades of pink, purple and lime.
The ‘Miss Dior’ logo, "which has become a code in itself", can be seen in all-over versions or as a bold graffiti on a series of pieces.
The motif is printed oversized on trench coats, jackets and skirts, as well as the Dior ‘Book Tote’, ‘Tribales’ earrings, scarves, belts and ‘Dway’ mules.
As a "final surprise", to mark the 175th anniversary of Harrods’ Brompton Road building, 175 exclusive Miss Dior and Dior ‘Book Tote’ models – in limited and numbered editions – can be found in the boutique.
