Dior introduces fitness-inspired collection and home wellness products

Dior is to launch a series of international pop-up stores to introduce its Dior Vibe fashion line and the limited edition Dior and Technogym series of home wellness products.

The Dior pop-up stores will launch this month in London and a number of international cities including Shanghai, Beijing, Hong Kong, Seoul, Taipei, Bangkok, Seoul, New York, Beverly Hills, Milan and Tokyo.

The Dior vibe fashion line was designed by its creative director Maria Grazia Chiuri for the brand’s cruise 2022 show.

Dior also collaborated with Technogym on three fitness devices: a connected treadmill, a multifunctional workout bench and an exercise ball, all of which are co-branded.

According to Technogym, the collaboration reflects a mutual commitment to inspire a lifestyle that combines physical exercise and style, motivating people to live a happier and healthier life.

Nerio Alessandri, Founder of Technogym, commented: "This shared goal of excellence gives life to a limited series of innovative Technogym products interpreted with the Maison Dior’s unique allure. Created to inspire the concept of wellness with new generations, it also offers people the opportunity to live a unique and irresistible experience."