Digital platform The Frntal launches physical and NFT marketplace for emerging designers

New digital platform The Frntal is set to launch later this month, offering emerging designers and brands access to a direct-to-consumer marketplace, blockchain technology and an online press room.

The company will focus on representing and showcasing emerging brands and creatives, which are standing out in the contemporary fashion and design space, to offer connected services across retail, marketing, PR and communications, celebrities and talents collaborations and partnerships.

They will gain access to "a newly realised online window" that will house all PR content in one digital press room for buyers, journalists, editors and stylists to access freely.

The company also aims to revolutionise traditional communications model through the simultaneous launch of a marketplace where its clients will be able to sell their physical items and trade non-fungible tokens (NFTs).

The platform will with the latest in-game engines, NFTs, blockchain authentication and augmented reality, combined with manufacturing expertise to support designers in the creation of one of a kind NFT collections and digital artefacts.

The company said in a statement: "We believe in blockchain technology as an enabler for a more democratic, connected, and valuable way of creating digital fashion experiences. NFTs are the starting point of a fashion experience that you can own, in which we can create new ways to experience and relate to fashion.

"We envision our NFT marketplace to become not only the tool to sell virtual garments, but also the platform to provide valuable data about garments, designs, and trends, by virtualising every garment and enabling users to personally wear and experience the digital fashion item."