Diesel's parent OTB Group announces new company focused on the metaverse

The OTB Group announced the formation of a new business Brave Virtual Xperience (BVX), which will focus on projects, products and experiences designed for the metaverse.

The new company will support OTB Group brands, which include international fashion brands Diesel, Maison Margiela, Marni and Jil Sander, as well as players and platforms in the gaming and metaverse industry.

The goal of the new company is to connect the OTB Group to a younger consumer audience, accelerate growth and generate new business opportunities in the metaverse.

Stefano Rosso, a member of the OTB Board of Directors and of the Board of Aura Blockchain Consortium, will lead the new company.

Renzo Rosso, Chairman of OTB Group commented: “I have always believed that technology was the next frontier for the fashion industry. Through BVX we want to lead the transformation of the fashion and luxury industry and meet the demands of current and future consumers to deliver products and experiences in the metaverse. Stefano is the right person to lead this change, thanks to the skills he has acquired over the years in this sector and his ability to identify and implement the evolutions of this industry”.

Stefano Rosso said: “I’m delighted to accept this challenging new role. BVX has the ambition to drive the digital transformation at OTB Group and its brands toward the future of our society, which will merge the life in the real and virtual world. Unlocking the potential of our brands in the gaming world and metaverse is definitely the most exciting experience to work on.”