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Depop launches AI-powered description generation to streamline listing process for sellers

Sophie Smith
12 September 2024

Depop is rolling out a new description generation feature, using image recognition and generative AI technology to accelerate the resale listing process.

The technology allows users to create a listing description and populate item attributes, including category, colour, sub-category and brand, by uploading just one photo.

It has been designed to be authentic to the unique tone of the Depop community, incorporating relevant hashtags and embodying the way inventory is described and represented by sellers on the marketplace

All sellers need to do is upload an image of an item using the selling button and hit 'Generate Description'. They can then use, adjust or remove the description as required.

The new description generation feature sits alongside a suite of wider AI and machine-learning enhancements made by Depop over the past year.

For sellers, predictive recommendations and pricing guidance driven by fine-tuned language and vision models have helped accelerate the listing process.

Meanwhile, enhancements to search and algorithmic personalisation have helped buyers to better identify relevant emerging trends and communities, surfacing tailored recommendations for shoppers.

Rafe Colburn, Chief Product & Technology Officer at Depop, said: "We know that writing a description for an item in a blank text box can be a time-consuming part of listing, for both new and regular Depop users.

"Adding intelligent, automated descriptions provides inspiration to speed up and simplify the process, meaning our community can list more, sell more and earn more while contributing to a more circular fashion economy.

"This feature has resonated well with our community in testing, with almost half of listers trying it out. Our continued enhancements to the selling process should make it quicker than ever to give fashion items a second life."

Founded in 2011, Depop is the community-powered circular fashion marketplace where anyone can buy, sell and discover second hand fashion.

Headquartered in London, with offices in New York and Manchester, the platform has a community of approximately 35 million registered users.


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