Delta Roam secures Debenhams as first retail partner
British outerwear brand Delta Roam, best known for its waterproof, long ‘Beaufort Robe’ and shorter ‘Cirrus Robe’, which both feature fleece linings, has partnered with Debenhams as its first national retail partner to accelerate its growth.
Designed with snug-fit hoods and featuring seven storage pockets, a two-way zip and taped seams, the unisex robes – or coats to the uninitiated – count TV presenter Davina McCall as a fan.
Dan Finley, CEO of Debenhams Group, said: “Delta Roam is a brand that captures the best of British style - quality, craftsmanship and a genuine love of the outdoors.
“By being the first national retail partner for brands like Delta Roam, we can give our customers more to discover, while championing the next generation of British businesses.”
Chika Russell, founder of Delta Roam, added: “Delta Roam was inspired by a love for the British outdoors, making Debenhams an ideal partner. We're excited to share our outerwear that embodies adventure and quality.”
Delta Roam’s strapline is ‘Stay Warm, Stay Dry, Stay Cosy’, and its robes are described as the ‘The Ultimate Shield for Everyday Life’. The company also produces waterproof roll-top rucksacks, which Debenhams will be adding to its product offer going forward, as well as beanies.
