Turkish fashion brand DeFacto launches in the UK

Turkish fashion retailer DeFacto has launched in the UK, with a dedicated website, as it expands its presence to more than 90 countries worldwide.

The brand's collections offer a range of womenswear, menswear and childrenswear collections, along with plus size, modest and maternity ranges.

Initially launched in 2005, DeFacto has a large online presence, with almost three million followers on Instagram. The brand labels itself as a pioneer in the digitalisation of the retail market, being one of the first companies to launch a "Phygital" store in 2019, offering both a physical and digital retail experience.

Anglea Rabilizirova, DeFacto's UK Manager, said: "We are delighted to bring the DeFacto Brand to the UK and launch our e-commerce offering in the market this month, as we expand our international presence.

"We’re passionate about supporting consumers with a wide range of on-trend, chic and value clothing for men, women and children. DeFacto has achieved great success in over 90 countries so far and we can’t wait to make our mark on the UK market and look forward to what’s to come."