Decoded and BFC announce Fashion Futures Awards nominees

Decoded and the British Fashion Council (BFC) have revealed the nominees for the Decoded Fashion Futures Awards with global names such as Burberry and H&M featured alongside innovative start-ups including Sewbo and Restocks.

The awards are now in their third year and "celebrate how the fashion and retail industries are evolving through tech based ideas, solutions and tools, and recognise the innovators, disruptors and pioneers who are revolutionising these industries".

"With so much innovation taking place across the industry, it is important for us to take time to reflect and celebrate the great talents that are moving us forward. I look forward to uncovering this year’s top innovators and true disruptors," said BFC CEO Caroline Rush CBE said.

The awards ceremony will take place at IET, Savoy Place on the evening of Tuesday 16 May, which is the middle night of the Decoded London Fashion Summit. The full list of nominees is as follows:

BYTES & BRICKS: Best integration of digital, and technology into the in-store experience

Charlotte Tilbury

Missguided

WAH Nails + DVTK

YUN Eyewear

THE MASTER OF MOBILE: Most innovative use of mobile

Agent Provocateur WhatsApp Ménage à Trois

Dressing Room by Gap Augmented Reality App

Rimmel London Get the Look App

Pinterest Lens

BEYOND THE RUNWAY: Most engaging campaign launch that has increased brand awareness

British Vogue Chatbot

Burberry Makers House Activation

H&M 360 Live Stream

Pictofit + Sabinna Studios - Interactive, Augmented Reality Fashion Experience

THE GAME CHANGER: Startup set to disrupt fashion in 2017

MishiPay Ltd.

Restocks

chatShopper GmbH

Sewbo

DIGITAL COALITION: Best brand and tech collaboration

Emma J Shipley x Meshmerise

Fyodor Golan x Miximaliste.com

Ted Baker & Wirewax & Happy Finish

Tommy Hilfiger x Slyce

The evening's highest honour The Visionary will be presented to a brand "spearheading innovation, disrupting the norm and changing the face of the industry as we know it".

Judges for the awards included senior names from the BFC, NET-A-PORTER, Harvey Nichols, Google, Spring, Instagram, Stylus, ASOS and Topshop.