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Deckers Brands names President of Fashion Lifestyle

Sophie Smith
07 July 2022

Deckers Brands has appointed Anne Spangenberg as its President of Fashion Lifestyle, effective from 11 July 2022.

Prior to joining Deckers Brands, Spangenberg served as Chief Merchant for Nike. In her new role, Spangenberg will serve on the Executive Leadership Team, reporting directly to CEO and Presdient, Dave Powers.

Spangenberg will lead Deckers' Fashion Lifestyle brands, with a focus on product diversification, consumer adoption, and franchise evolution across a tightly-managed omnichannel marketplace.

Deckers Brands specialises in the design, marketing and distribution of footwear, apparel and accessories. The company's portfolio of brands includes UGG, Koolaburra, HOKA and Teva.

Anne Spangenberg, newly appointed President of Fashion Lifestyle at Deckers Brands, said: "I am excited to take on the role of President of Fashion Lifestyle and lead an incredible team of passionate individuals fuelled by collaboration and creativity. With significant opportunity ahead for UGG, I look forward to driving this already immensely successful business toward its next level of growth."

Dave Powers, CEO and President of Deckers Brands, said: "The UGG brand is currently in its strongest position ever, which will only be bolstered by Anne's appointment. She brings to Deckers an innate understanding of the consumer and the ability to efficiently implement strategy in alignment with the latest fashion and lifestyle trends. I'm proud of the great work the UGG team has delivered, and I look forward to working with Anne to accelerate the brand's growth, enhance the customer experience, and make continued progress on our goals over the coming years."

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