Debute to showcase ‘Between Tides’ SS26 collection in Notting Hill pop-up

London-based womenswear brand Debute is gearing up to launch a two-day pop-up at 353 Portobello Road in London’s Notting Hill from 26-27 June, showcasing its ‘Between Tides’ SS26 collection, which launched online on 1 June.

The ‘immersive space’ will offer the first opportunity for customers to discover and shop the collection in person, and there will be a series of special activations, complimentary ice lollies, a photobooth experience and exclusive Debute merchandise.

Described as “a wardrobe shaped by nostalgia, sisterhood and sun-drenched days”, the collection captures the refined silhouettes, fabrics, and colours the brand’s founders were drawn to as young girls, reimagined for the women they have become.

‘Between Tides’ weaves together ready-to-wear and the brand’s first swimwear offering, marking a natural new chapter for Debute. Gingham and broderie anglaise sit alongside vintage-feel trims, ribbons and bows, while bright, contrasting tones are designed to flatter sun-kissed skin.

A “confident, playful and unmistakably sexy” leopard print runs through the collection, balanced by softer fabrications and refined silhouettes.

At the heart of the collection is a new iteration of the highly sought-after ‘Tallulah’ dress, elevated with cutaway lace detailing. There are also the ‘Alexa’ and ‘Misha’ dresses, which lend themselves to more sophisticated moments, while the ‘Stevie Set’ and ‘Jazzy’ dress, paired with the ‘Ursula’ bikinis, “form the perfect match for relaxed summer days”.

Sustainability remains a consideration throughout, with the ‘Jean Leopard’ and ‘Lola Leopard’ dresses crafted from regenerated fibres.

Shot by Kaj Jefferies and fronted by Anna Goryainova and Carla Molina, the accompanying campaign for ‘Between Tides’ “captures the spirit of a shared summer”.

Debute was founded by sisters Jazzy De Lisser and Lola Bute in October 2024 and has quickly built a strong following, with notable fashion names including Sienna Miller, Alexa Chung and Adwoa Aboah.